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Adventures In :: Amsterdam – Heineken Museum



January 22, 2015

I’m back to talking about Amsterdam! For today that is. I know it’s been a while since we went, but I could’t not share our trip to the Heineken Experience. It seemed only fitting since my best friend Maggie was the one who got me into Heineken, that it was with her that we went to where it all started.

I’ll start off by saying I was super impressed with this brewery tour. There was so much information from such an iconic brand, and as a commercial lover, I loved seeing the ad’s and changing labels through the years. There was a lot of information about the process of making beer as well. I found the whole thing really interesting and before we knew it three hours had passed!A man of the world indeed! 🙂The ingredients that go into Heineken, the “A” yeast is a secret ingredient that apparently allows the beer to taste the same wherever in the world it is distributed. So same great taste everywhere at any time is how they put it.{Back when my old camera decided to focus when it felt like it}The copper tanks where the beer was held were a thing of beauty. I’m obsessed with copper anyway, but the craftsmanship was on point.We got to try some Wort, which is the water and barley mix. I quite liked it, but no one else seemed to be a fan.We also got to work grinding some barley for them.There were actual Heineken horses! This one above as you can see was named Mike. We were eventually led into a room where we got to have our first Heineken, and learned how to pull the perfect pint (or tiny ones as was the case). The foamy head apparently keeps the carbonation in the beer, so we learned something new. You are given two tokens at the beginning of your tour to use at the end, where you can have a go at pulling the perfect Heineken, or trade them in for two beers. You can tell what we decided…

There were fun interactive games, plaques with information, light shows, and green bottles a plenty. It was actually one of my favourite things we did while in Amsterdam, and well worth the visit! We got our tickets outside the Rijksmuseum at a restaurant, as it was slightly cheaper than getting them at the actual Heineken exhibit, and it included a queue jumper. We didn’t need that bit however as it wasn’t busy, but during the summer I’d definitely recommend getting your tickets in advance. You can also book them online.
Have you ever been on a brewery tour? I’m on the lookout for some good ones in the UK now close to us, so let me know if you know of any!
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Hi I'm Dannielle! I'm from New York and have found myself in England. Join my adventures.

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